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For better business. For better management.
Traffic counters are devices that record the number of people or vehicles passing through an area or entering a space.
Traffic counting technology is becoming an increasingly important tool for businesses and organisations seeking to better understand and manage their spaces and optimise their operations.
Cameras capture video footage, which software then analyses to identify and count people. This method is highly accurate and can provide additional information such as demographic data.
This refers to the use of digital technologies to monitor, control and optimise the movement and flow of people, vehicles or materials within an area.
With shopping centre traffic counters and the analytics they provide, centre managers can shape each visitor’s journey if they have the necessary data about behavioural triggers. Measuring visitor traffic in each space helps determine its rent and justify its value to tenants.
Our own software connects devices, enables remote management and analyses the data collected. Adin DSMA (Digital Signage Management Application) is a software solution that lets users control a system of digital devices, including sensors and traffic counters. The centralised system enables remote management, playback and analysis of the data collected.
By installing a display at the busiest crossing point near the stairs or lift, we aim to encourage employees (and visitors) to use the stairs as much as possible (instead of the lift) through engaging and attractive content.
Motivational graphics and interesting facts about walking will attract passers-by. A camera counting people using the stairs will make it possible to display the actual number of stair users and encourage others to use them too.
Examples of motivational graphics for displays